HYDRATION & ANTI-POLLUTION

Rebalances the water content of the hair and fights pollutants by moisturizing the hair and scalp. For shiny, moist, and all-round healthy hair. Signs of ageing largely result from “environmental” sources, meaning all the external factors that affect our hair’s quality and youthfulness. These factors are numerous (pollution, UV exposure, etc…), present in our everyday life and inevitable. They trigger a series of oxidative reactions and have dramatic impacts on our hair and scalp, causing accelerating ageing.

Water is essential for life. The main component of our organs, it makes up almost 70% of the skin’s chemical composition. But water naturally evaporates through the epidermis in a process known as transepidermal water loss (TEWL). Everyday irritations, pollution, air-conditioning, and temperature changes also dry out our hair and scalp. The skin becomes uncomfortable, itchy, and tight plus the hair becomes dry, dull, and brittle.

To compensate for this water loss, we developed HYDRATION & ANTI-POLLUTION HA booster.

To maintain moist and protect hair from pollutants, we have selected four complementary active ingredients:

• Biopolymer micro-network – hydrates and protects against oxidative attacks.
• Hyaluronic acid – creates a hydric barrier.
• Bear Garlic extract – anti-inflammatory properties.
• Bilberries extract- protect skin from environmental damage such as pollution.

The biopolymer micro-network forms a ‘second skin’ film that instantly soothes the epidermis and reduces water loss. Within the matrix is a powerful complex of active ingredients, which are slowly released to deliver long-term hydration. The invisible patch’s meshing protects the hair and skin against daily attacks from pollutants (PM2.5* and PAH) and UV rays. Fully protected and hydrated, the hair and skin feel comfortable. It looks softer, fresher, and younger.

Hyaluronic acid creates a hydric barrier and fights pollutants by moisturizing the hair and scalp. It tackles the damage caused by PM2.5, PAHs and potentialized by UVA. Nourished and protected, the scalp feels comfortable.

Bear Garlic extract possesses natural antibacterial and anti-inflammatory properties. It is rich in antioxidants that work to neutralize free radicals, minimizing the damage caused by environmental pollutants and UV radiation.

Bilberries can help combat the effects of ageing on the hair and skin. Studies have shown that blueberries can stimulate collagen production, hence help keeping skin looking firm and smooth. Besides bilberries contain Vitamins A and E, both of which are essential for maintaining healthy skin. Vitamin A helps keep skin cells healthy while Vitamin E helps protect skin from environmental damage such as pollution. Bilberries are recognized as rich natural sources of antioxidants like pro-anthocyanidins, flavonoids, and anthocyanins can help protect against environmental damage and free radical damage that can lead to premature ageing [src].

Pollution is an invisible enemy, cited by the WHO as one of the biggest environmental risks to human health. The hair and skin is directly and continually exposed to this toxic multifactorial cocktail. Outdoors the hair and skin are met by particles in various sizes and origins. Particles less than 2.5 μm in diameter, known as PM2.5, can accumulate and potentially penetrate the skin and hair. They cover the skin and Polycyclic Aromatic Hydrocarbons (PAHs) such as BaP (benzo(a)pyrene) coming e.g., from exhaust gas, can be absorbed from the surfaces of these particles. [src]

When indoors, we are exposed to Volatile Organic Compounds (VOC) such as formaldehyde and toluene, which are released by building materials and furniture. These pollutants generate free radicals (ROS-RCS) responsible for oxidative stress and trigger the signaling pathways involved in inflammation. Those mechanisms weaken the hair and the scalp’s barrier function and progressively damage the skin structure. Attacked from all sides, hair and skin suffocates and dries out. It loses its radiance and ages prematurely.